Pet Products
Indiegogo campaign (2016)$511K
Furbo Dog Camera
Furbo combined an HD pet camera with a remote treat tosser, then became the best-selling pet camera on Amazon.
Tomofun · Taiwan, China→
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23 stories
Pet Products
Indiegogo campaign (2016)$511K
Pet Products
Cumulative sales>$50M
Petlibro Granary Automatic Feeder
Petlibro iterated a cheap automatic feeder through ten versions until it stopped jamming, then rode Amazon to $50M in sales.
Petlibro (Shenzhen) · China→
Kitchen & Drink
First Kickstarter (2012)$80,946
Kinkajou Bottle Cutter
A simplified bottle cutter that made upcycling glass accessible to anyone - and a $4M business run from a home office.
Bottle Cutting Inc. · Canada→
Home & Garden
Water saved (by 2023)150 billion gallons
Rachio Smart Sprinkler Controller
Rachio replaced the garage-wall sprinkler timer with a weather-aware controller - and saved users 150 billion gallons of water.
Rachio · United States→
Home & Garden
Kickstarter 2013$625,851 / 10,477 backers
Click & Grow Smart Garden
Pre-seeded plant pods plus a self-watering pot turned indoor herbs into a razor-and-blades business with 500,000+ gardens sold.
Click & Grow · Estonia→
Pet Products
Annual revenue~$180M (2022)
Litter-Robot
A bootstrapped self-cleaning litter box grew from a garage to ~$180M in annual revenue without early venture capital.
Whisker (formerly AutoPets) · United States→
Pet Products
Kickstarter (2020)€4.19M (~$5M)
Bird Buddy Smart Bird Feeder
An AI camera bird feeder that funded in 22 minutes, sold 250,000+ units and passed €100M in cumulative revenue.
Bird Buddy · Slovenia→
Pet Products
Annual recurring revenue€100M+ (2024)
Tractive GPS Pet Tracker
Hardware sold near cost, margin carried by subscriptions - and €100M in annual recurring revenue for a pet GPS company.
Tractive · Austria→
Pet Products
Annual revenue (est.)~$130M
SureFlap Microchip Pet Door
A physicist patented a microchip-reading cat door, kept prices premium and sold through vets instead of racing to the bottom.
Sure Petcare · United Kingdom→
Home & Garden
Indiegogo (2021)$7.23M / ~19,000 backers
Lomi Countertop Composter
A $1-deposit pre-launch funnel helped Lomi become Indiegogo's biggest campaign of 2021 at $7.23M.
Pela (Lomi) · Canada→
Home & Garden
Total funding$55M
Gardyn Vertical Hydroponic Garden
An AI-assisted vertical garden that raised $55M, sold 100,000+ systems and made hydroponics beginner-proof.
Gardyn · United States→
Home & Garden
Annual revenue (est.)$10M+
Vego Garden Modular Raised Beds
A single modular steel bed design, a pandemic gardening boom, and $10M+ in annual revenue within six years.
Vego Garden · United States→
Kitchen & Drink
First Kickstarter (2013)$200,000
Fellow Stagg EKG Kettle
A failed first Kickstarter nearly killed Fellow. Then the Stagg EKG kettle made pour-over coffee beautiful and the brand grew ~100% a year.
Fellow · United States→
Kitchen & Drink
Kickstarter (2017)$1.4M+ / ~12,000 backers
LARQ Self-Cleaning Bottle
A self-cleaning bottle raised $1.4M on Kickstarter, reached ~$30M in sales and was acquired by Brita.
LARQ · United States→
Kitchen & Drink
Sales (2020)SEK 200M+ (~$24M)
Aarke Carbonator 3
A stainless-steel sparkling water maker that turned a tolerated appliance into a cult product across 30+ countries.
Aarke · Sweden→
Kitchen & Drink
First six weeks80,000 bottles sold
air up Flavour Bottle
A scent-pod bottle that sold 80,000 units in six weeks, hit ~€160M revenue and more than five million bottles.
air up · Germany→
Kitchen & Drink
First Kickstarter$250,000+
GRAYL GeoPress Purifier
A purifying bottle that makes safe drinking water in 15 seconds, funded by three successive Kickstarters.
GRAYL · United States→
Gadgets & Lifestyle
Kickstarter (2012)$18,591 / 520 backers
PopSockets Grip
A collapsible phone grip that sold 290 million units and nearly $200M a year - with zero venture capital.
PopSockets · United States→
Gadgets & Lifestyle
Kickstarter (2013)$266,622 / 5,305 backers
The Ridge Wallet
A minimalist metal wallet funded by two Kickstarters and scaled with roughly 1,000 YouTube partners a year.
The Ridge · United States→
Gadgets & Lifestyle
Kickstarter raised$6,465,690
Fidget Cube
A desk toy that hit 43,105% of its Kickstarter goal and helped create the modern fidget-toy category.
Antsy Labs · United States→
Gadgets & Lifestyle
First Kickstarter (2013)$273,278 / 5,746 backers
Nanoleaf Light Panels
A pivot from efficient bulbs to modular light panels turned three engineers' side project into a global retail brand.
Nanoleaf · Canada→
Gadgets & Lifestyle
Kickstarter (2014)$630,000+ / $100K goal
Onewheel
A self-balancing electric board that created its own category, 300,000+ riders and 100+ patents.
Future Motion · United States→
Gadgets & Lifestyle
Kickstarter (2018)$50,448
Bala Bangles
Wearable weights that grew from a $50K Kickstarter to ~$40M in revenue through Shark Tank and the home-fitness boom.
Bala · United States→
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