An electrical esthetician and a tech partner built an app-connected microcurrent facial device with a 7-person team, later scaling it to GBP 13.2M in annual revenue.
The ZIIP HALO is an app-connected handheld device that delivers nanocurrent and microcurrent electrical treatments to the face. Priced around $300-$400, it works with conductive gels to sculpt, tone, lift and rejuvenate skin, and to address acne and pigmentation. The companion app provides seven electrical treatment programmes, including lymphatic drainage and collagen stimulation, that users follow at home as an alternative to clinic facials. It targets skincare consumers seeking non-invasive, professional-grade results without salon visits. Its differentiator, when launched, was being the first at-home customisable microcurrent device capable of treating multiple skin concerns from a single handheld tool.
ZIIP Beauty was founded in 2013 by Melanie Simon, an electrical esthetician known for treating celebrities, together with co-founder David Mason. Simon designed the device around nanocurrent and microcurrent waveforms she had used in professional facials, pioneering app-connected at-home beauty devices. Operating out of Oakland, California with a small team of roughly five to seven people, ZIIP raised $2.5M in a single venture round announced in April 2020. In 2022 the company was acquired by the UK beauty-device group now called The Beauty Tech Group. After a full product redesign, the range relaunched as the ZIIP HALO in June 2023. The relaunch paid off: ZIIP generated GBP 13.2M in the 2025 financial year, up 46% year over year, with gross margins expanding to 71.7%. The HALO now sits alongside sister brands CurrentBody Skin and Tria Laser in a group that posted GBP 101.1M in FY25 revenue.
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